Marketing Research: An Applied Approach. Third European Edition
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
- Edisi
- 3th
- ISBN/ISSN
- 978-0-273-70689-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…
- Edisi
- 4th Edition
- ISBN/ISSN
- 0 273 69494 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…
- Edisi
- -
- ISBN/ISSN
- 978-3-030-80519-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Analytical Corporate Finance
This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models…
- Edisi
- 2nd Edition
- ISBN/ISSN
- 978-3-319-95762-3
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 001
Indroduction to Earning Management
This book provides researchers and scholars with a comprehensive and up-to-date analysis of earnings management theory and literature. While it raises new questions for future research, the book ca…
- Edisi
- -
- ISBN/ISSN
- 978-3-319-62686-4
- Deskripsi Fisik
- 6.14 x 0.47 x 9.21 inches
- Judul Seri
- -
- No. Panggil
- 001
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-118-24932-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Economic Foundations of Capital Market Returns
Economic Foundations of Capital Market Returns
- Edisi
- -
- ISBN/ISSN
- 978-0-943205-88-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Handbook of Online and Social Media Research: Tools and Techniques for Ma…
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-71040-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Two Hundred Years of Accounting Research
This is the first and only book to offer a comprehensive survey of accounting research on a broad international scale for the last two centuries. Its main emphasis is on accounting research in the …
- Edisi
- -
- ISBN/ISSN
- 978-0-203-93985-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Management Accounting in the Digital Economy
There is mounting evidence that the deployment of digital technologies by enterprises affects not just their functioning in economic terms, but also mobilizes broader social, institutional, and org…
- Edisi
- -
- ISBN/ISSN
- 0-19-926038-9
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Human Resource Management