Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positiowning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of mark…
- Edisi
- 6th
- ISBN/ISSN
- 978-1-292-17145-6
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Working Capital Management: Applications and Case Studies
Stay liquid, think global, and better manage resources with this authoritative guide Working Capital Management is a comprehensive primer on keeping your business financially competitive in the fa…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-93385-5
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Digital Marketing Strategy: An Integrated Approach to Online Marketing
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the …
- Edisi
- -
- ISBN/ISSN
- 978 0 7494 7471 3
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Strategic Technology Management: Building Bridges Between Sciences, Engineeri…
- Edisi
- -
- ISBN/ISSN
- 1-86094-397-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
- Edisi
- -
- ISBN/ISSN
- 1-86094-397-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Handbook of Strategic Account Management: A Comprehensive Resource
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…
- Edisi
- -
- ISBN/ISSN
- 978-1-118-50905-0
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading …
- Edisi
- -
- ISBN/ISSN
- 978-1-119-34106-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Marketing Research: An Applied Approach. Third European Edition
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
- Edisi
- 3th
- ISBN/ISSN
- 978-0-273-70689-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…
- Edisi
- 4th Edition
- ISBN/ISSN
- 0 273 69494 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook
Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…
- Edisi
- -
- ISBN/ISSN
- 978-3-030-80519-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Human Resource Management