Essentials of Marketing Research

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…

Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A Workbook

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate t…

Strategic Financial Management

Edisi

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ISBN/ISSN

978-87-7681-425-0

Deskripsi Fisik

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Judul Seri

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No. Panggil

001

Analytical Corporate Finance

This book draws readers’ attention to the financial aspects of daily life at a corporation by combining a robust mathematical setting and the explanation and derivation of the most popular models…

Indroduction to Earning Management

This book provides researchers and scholars with a comprehensive and up-to-date analysis of earnings management theory and literature. While it raises new questions for future research, the book ca…

Marketing Research Essentials

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…

Economic Foundations of Capital Market Returns

Economic Foundations of Capital Market Returns

The Handbook of Online and Social Media Research: Tools and Techniques for Ma…

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…

Two Hundred Years of Accounting Research

This is the first and only book to offer a comprehensive survey of accounting research on a broad international scale for the last two centuries. Its main emphasis is on accounting research in the …

Management Accounting in the Digital Economy

There is mounting evidence that the deployment of digital technologies by enterprises affects not just their functioning in economic terms, but also mobilizes broader social, institutional, and org…