Marketing Research: An Applied Approach. Third European Edition
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
- Edisi
- 3th
- ISBN/ISSN
- 978-0-273-70689-2
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Essentials of Marketing Research
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new develo…
- Edisi
- 4th Edition
- ISBN/ISSN
- 0 273 69494 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 002
Qualitative Research Methods for the Social Sciences, Global Edition
For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods Raising questions, rather than giving answers Qualitative Research Methods for the Social S…
- Edisi
- 9th Edition
- ISBN/ISSN
- 978-1-292-16439-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 005
Case Study Research: Principles and Practices
Case Study Research: Principles and Practices provides a general understanding of the case study method as well as specific tools for its successful implementation. These tools are applicable in a …
- Edisi
- 2nd Edition
- ISBN/ISSN
- 978-1-107-18126-7
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Mixed Method Research: Merging Theory with Practice
This accessibly written book is ideal for use in graduate courses or by practicing researchers and evaluators. The author puts the research problem at center stage, showing how mixed methods design…
- Edisi
- -
- ISBN/ISSN
- 978-1-60623-259-0
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 005
Marketing Research Essentials
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research profess…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-118-24932-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Researching Social Change: Qualitative Approach
Questions about change in social and personal life are a feature of many accounts of the contemporary world. While theories of social change abound, discussions about how to research it are much le…
- Edisi
- -
- ISBN/ISSN
- 978-1-4129-2886-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Doing Ethnographies
Informed by the authors fieldwork experience, the book covers the relation between theory, practice and writing, and demonstrates how methods work in the field, so preparing the first-time ethnogra…
- Edisi
- -
- ISBN/ISSN
- 978 0 7619 4445 4
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Handbook of Online and Social Media Research: Tools and Techniques for Ma…
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the…
- Edisi
- -
- ISBN/ISSN
- 978-0-470-71040-1
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Narratives in Social Science Research
Narratives in Social Science Research introduces students to the use of narrative methodology as a research tool. It offers a rigorous framework for the application of these devices within qualitat…
- Edisi
- -
- ISBN/ISSN
- 0 7619 4194 0
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Human Resource Management