Empirical Research and Writing: A Political Science Student’s Practical Guide

Students can easily misstep when they first begin to do research. Leanne C. Powner’s new title Empirical Research and Writing: A Student′s Practical Guide provides valuable advice and guidance …

Analyzing Qualitative Data with MAXQDA: Text, Audio, and Video

This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounde…

The SAGE Handbook of Qualitative Business and Management Research Methods: Hi…

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing toget…

Managing Sustainable Business: An Executive Education Case and Textbook

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in exec…

Who Your Best People? How to Find, Measure and Manage Your Top Talent

Do you know who the best people in your team are? Have you got a clear idea of how much they deliver? Many companies still proclaim that ‘Our people are our most important asset’, yet fail to …

Organizational Traps Leadership, Culture, Organizational Design

Anyone who has spent time in an organization knows that dysfunctional behavior abounds. Conflict is frequently avoided or pushed underground rather than dealt with openly. At the same time, the sam…

Mixed Method Research Design: An Application in Consumer-Brand Relationships …

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…

Strategic Technology Management: Building Bridges Between Sciences, Engineeri…

Edisi

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ISBN/ISSN

1-86094-397-7

Deskripsi Fisik

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Judul Seri

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No. Panggil

002

Handbook of Strategic Account Management: A Comprehensive Resource

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…

Marketing Research: An Applied Approach. Third European Edition

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …