This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and …
For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods Raising questions, rather than giving answers Qualitative Research Methods for the Social S…
Case Study Research: Principles and Practices provides a general understanding of the case study method as well as specific tools for its successful implementation. These tools are applicable in a …
This accessibly written book is ideal for use in graduate courses or by practicing researchers and evaluators. The author puts the research problem at center stage, showing how mixed methods design…
Questions about change in social and personal life are a feature of many accounts of the contemporary world. While theories of social change abound, discussions about how to research it are much le…
Informed by the authors fieldwork experience, the book covers the relation between theory, practice and writing, and demonstrates how methods work in the field, so preparing the first-time ethnogra…
Narratives in Social Science Research introduces students to the use of narrative methodology as a research tool. It offers a rigorous framework for the application of these devices within qualitat…
This book presents different research designs, their respective purposes and merits as well as their underlying assumptions. Research designs are characterised by a certain combination of knowledge…
Fundamentals of Qualitative Research approaches qualitative inquiry as a strategically selected composite of genres, elements, and styles. Saldaña, author of the bestselling book, The Coding Manua…
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys ca…