Handbook of Management Accounting Research Volume 2

Volume two of the Handbooks of Management Accounting Research consists of two groups of chapters. The first draw together research that has focussed on particular management accounting practices. T…

Research Methods in Anthropology: Qualitative and Quantitative Approaches

Research Methods in Anthropology is the standard textbook for methods classes in anthropology programs. Over the past dozen years, it has launched tens of thousands of students into the field with …

Meta-Analytic Procedures for Social Research: Applied Social Research Methods…

Praised in the first edition for the clarity of his general framework for conceptualizing meta-analysis, Rosenthal's revised edition covers the latest techniques in the field, such as a new effect …

Social Research: Issues, Methods and Research

This fully revised and updated popular text successfully bridges the gap between theory and methods in social research, clearly illuminating these essential components for understanding the dynamic…

The Routledge Handbook of Research Methods in the Study of Religion

This is the first comprehensive survey in English of research methods in the field of religious studies. It is designed to enable non-specialists and students at upper undergraduate and graduate le…

Social Research Methods

SAGE Course Companions are an exciting new series from SAGE offering students an insider's guide into how to make the most of their undergraduate courses and extend their understanding of key conce…

Who Your Best People? How to Find, Measure and Manage Your Top Talent

Do you know who the best people in your team are? Have you got a clear idea of how much they deliver? Many companies still proclaim that ‘Our people are our most important asset’, yet fail to …

Mixed Method Research Design: An Application in Consumer-Brand Relationships …

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…

Strategic Technology Management: Building Bridges Between Sciences, Engineeri…

Edisi

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ISBN/ISSN

1-86094-397-7

Deskripsi Fisik

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Judul Seri

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No. Panggil

002

Handbook of Strategic Account Management: A Comprehensive Resource

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…