This textbook offers an essential introduction to survey research and quantitative methods. Building on the premise that statistical methods need to be learned in a practical fashion, the book guid…
This book applies Rasch measurement theory to the fields of education, psychology, sociology, marketing and health outcomes in order to measure various social constructs. The chief focus is on firs…
This book is the first of its kind on qualitative research in management in the Indian context. It covers the philosophy and practice of qualitative research, and presents the journeys of 10 manage…
This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. The authors provide a detailed overview of the nature of the rese…
The authors—noted scholars and researchers—provide an up-to-date guide to qualitative study design, data collection, analysis, and reporting. Step by step, the authors explain a range of method…
The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative…
"This book provides an introduction to four widely used qualitative research methods, followed by a detailed discussion of a pluralistic approach to qualitative research…makes exceellent use of q…
"Understanding Communication Research Methods helps students better grasp the theoretical and practical uses of method. While many texts describe methods only from a theoretical perspective, this b…
This fully revised and updated popular text successfully bridges the gap between theory and methods in social research, clearly illuminating these essential components for understanding the dynamic…
SAGE Course Companions are an exciting new series from SAGE offering students an insider's guide into how to make the most of their undergraduate courses and extend their understanding of key conce…