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Essentials of Marketing Research

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

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Informasi Detail
Judul Seri
-
No. Panggil
002
Penerbit
London : Pearson Education Limited.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
0 273 69494 4
Klasifikasi
002
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
4th Edition
Subjek
Business & Economics / Marketing / General
Marketing research
Marketing - Recherche
Marketing research -- Case studies
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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