Corporate Social Responsibility: Challenges, Opportunities and Strategies for…

In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the botto…

Review of Management Accounting Research

Over the years there has been an accumulation of extensive research in management accounting. The traditional management accounting role of cost determination and financial control has been challen…

Empirical Research and Writing: A Political Science Student’s Practical Guide

Students can easily misstep when they first begin to do research. Leanne C. Powner’s new title Empirical Research and Writing: A Student′s Practical Guide provides valuable advice and guidance …

Analyzing Qualitative Data with MAXQDA: Text, Audio, and Video

This book presents strategies for analyzing qualitative and mixed methods data with MAXQDA software, and provides guidance on implementing a variety of research methods and approaches, e.g. grounde…

The SAGE Handbook of Qualitative Business and Management Research Methods: Hi…

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing toget…

Managing Sustainable Business: An Executive Education Case and Textbook

This book offers 32 texts and case studies from across a wide range of business sectors around a managerial framework for Sustainable Business. The case studies are developed for and tested in exec…

Who Your Best People? How to Find, Measure and Manage Your Top Talent

Do you know who the best people in your team are? Have you got a clear idea of how much they deliver? Many companies still proclaim that ‘Our people are our most important asset’, yet fail to …

Mixed Method Research Design: An Application in Consumer-Brand Relationships …

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real r…

Strategic Technology Management: Building Bridges Between Sciences, Engineeri…

Edisi

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ISBN/ISSN

1-86094-397-7

Deskripsi Fisik

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Judul Seri

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No. Panggil

002

Handbook of Strategic Account Management: A Comprehensive Resource

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers…